Comparison

Rexabook vs Fresha

An honest side-by-side of Fresha and Rexabook - features, pricing, where each platform wins, and which one is right for your business.

Marketplace-driven booking with payment processing

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The short version

Fresha is widely adopted in the UK and EU salon market, combining a booking app with a marketplace and integrated card payments. It dropped its free tier in 2025 - subscriptions are now mandatory - and still advertises "0% commission" on top, which only describes repeat bookings: new clients from its marketplace cost a 20% commission, and every card payment carries a separate processing fee regardless.

Where Fresha is strong

Very large UK and EU customer base with strong marketplace SEO
Integrated card payments with no separate processor setup
Native WhatsApp reminders and per-staff payment splitting (Fresha Wallet) built in

Where Fresha falls short

No free plan since 2025 - mandatory subscription, plus 20% commission on new marketplace clients, plus a payment-processing fee on every card transaction, stacked on top of each other
No AI service import - manual catalogue setup
Marketplace intermediation - clients book through Fresha, not your brand

Feature comparison

Feature	Rexabook	Fresha
AI Receptionist (email + contact form)
Auto-charge no-shows & late cancels		Limited
Online booking page on your own subdomain		Marketplace listing
Multi-page website builder (AI-drafted pages, drag-and-drop canvas, design themes)	Free on every plan, including Free	Not publicly documented
Marketplace client discovery
No commission on bookings		20% on new marketplace clients + processing fee
Free plan	Whole team included, uncapped seats	No free plan (7-day trial only)
AI service import (photo or URL)
Card-on-file at booking
Prepaid session packages		Via Memberships
SMS confirmations & reminders		Not publicly documented
Per-staff payment splitting (chair/booth rental)
Mobile / travel-aware booking (Home Base + Travel Areas)	Home Base + Travel Areas + route planning
Multi-location support
Staff seats	Free plan uncapped; Base/Pro: 1 free, then paid per seat	Paid per extra staff
Staff commission tracking
Local SEO tooling (schema, sitemap, site verification)		Not publicly documented
Client notes & tags
Loyalty stamp cards		Points-based, not stamp-card
Peak / weekend pricing rules

AI Receptionist (email + contact form)

Rexabook

Fresha

Auto-charge no-shows & late cancels

Rexabook

Fresha

Limited

Online booking page on your own subdomain

Rexabook

Fresha

Marketplace listing

Multi-page website builder (AI-drafted pages, drag-and-drop canvas, design themes)

Rexabook

Free on every plan, including Free

Fresha

Not publicly documented

Marketplace client discovery

Rexabook

Fresha

No commission on bookings

Rexabook

Fresha

20% on new marketplace clients + processing fee

Free plan

Rexabook

Whole team included, uncapped seats

Fresha

No free plan (7-day trial only)

AI service import (photo or URL)

Rexabook

Fresha

Card-on-file at booking

Rexabook

Fresha

Prepaid session packages

Rexabook

Fresha

Via Memberships

SMS confirmations & reminders

Rexabook

Fresha

Not publicly documented

Per-staff payment splitting (chair/booth rental)

Rexabook

Fresha

Mobile / travel-aware booking (Home Base + Travel Areas)

Rexabook

Home Base + Travel Areas + route planning

Fresha

Multi-location support

Rexabook

Fresha

Staff seats

Rexabook

Free plan uncapped; Base/Pro: 1 free, then paid per seat

Fresha

Paid per extra staff

Staff commission tracking

Rexabook

Fresha

Local SEO tooling (schema, sitemap, site verification)

Rexabook

Fresha

Not publicly documented

Client notes & tags

Rexabook

Fresha

Loyalty stamp cards

Rexabook

Fresha

Points-based, not stamp-card

Peak / weekend pricing rules

Rexabook

Fresha

Who should choose which?

Choose Rexabook if…

Traders who'd rather own their client relationship than rent it from a marketplace - plus no-show protection and 0% commission, on new clients or repeat ones.

Stick with Fresha if…

New salons that want to be discovered through Fresha's marketplace and are comfortable paying a subscription, a new-client commission, and a processing fee together.

Frequently asked questions

Is Fresha really "0% commission"?

Only on repeat bookings. Fresha charges a mandatory subscription ($19/staff/month on the Team plan, or a flat $28/month if you're solo on the single-calendar Independent plan - there's no free tier since 2025), a 20% commission on new clients who book through its marketplace, and a payment-processing fee on every card transaction on top of both. Rexabook is free when you take payment through us (your client covers a small booking fee), or $36/month with no commission if you'd rather take payment in person.

Can I migrate my Fresha data to Rexabook?

Yes. For your service catalogue, paste your Fresha URL into the AI Service Import. For your client list, export a CSV from Fresha and upload via the CSV Client Import.

Does Fresha charge no-shows automatically?

Fresha doesn't auto-charge no-shows the way Rexabook does. Rexabook's Card Protection charges no-shows and late cancellations automatically to the card on file via Stripe - included free in the base.

Other comparisons

See how Rexabook compares to other booking platforms:

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