Docs Text messages

SMS compliance in the US (consent and opt-outs)

What US carriers require before you can text a client, and how Rexabook handles consent for you.

In this guide
  1. Why this exists
  2. Consent at booking
  3. Opting out
  4. Transactional versus marketing texts

US carriers enforce stricter rules around business texting than most other countries - Rexabook is built to meet them automatically, but it’s worth knowing what’s happening behind the confirmation text you send.

Why this exists

US carriers require businesses to register how they text customers and to get clear consent before sending - a framework generally referred to as 10DLC. It exists to cut down on spam texting at the carrier level, and it applies to transactional messages like booking confirmations, not just marketing.

When a US customer books with you, their booking itself is treated as consent to receive the transactional texts tied to it - the confirmation and reminder for that specific appointment. Rexabook handles the registration and disclosure required to send those compliantly, so there’s no separate form for you to set up.

Opting out

Any customer can reply STOP to a Rexabook text at any time to opt out of future texts from your business. Rexabook handles this automatically at the carrier level - once someone’s opted out, no further texts go to that number until they book again and implicitly opt back in.

Transactional versus marketing texts

Everything described above covers transactional messages - confirmations, reminders, and replies tied to an actual booking. Marketing texts (promotions, general announcements) require separate, explicit opt-in consent under US rules and work differently; if that’s something you need, it isn’t covered by the booking-consent flow described here.

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